FASHION VS FASHION.

This is Me, Punwaree Chanratanapreeda, for short you can call me Mai. I am 28 years old. I graduated from Faculty of Engineering Chulalongkorn University. I was majoring in Industrial Engineering. At that moment, I studied about many kinds of management such as operation management and human resource. One of my subjects is also about how to reduce cost for doing one project. From my experience, I have been working as a simulation management but I also have passionate in Fashion. I do love Fashion TV and Fashion books. So, I attended some Fashion design courses and Fashion drawing. I like these so much. This is why I have an ambition to do a master’s course in Fashion Business.

From my point of view, Fashion is about culture, view of life and also human behavior that everyone has got their own Fashion. We can experience Fashion by going abroad to absorb the differences fashion styling from many countries like England, Italy, and France. In different areas, there are different styles depending on the different culture and religion. About Fashion Business, I think for the retail markets, fashion teams need to focus on Customer Satisfaction. This mean that the teams have to research for the customer behavior for increasing the profits. On the other hands, Fashion Brands still need to remain the brand identity because the brand identity in the heart that designers would like to instill. One thing that I would like to say is about the global trends, Nowadays, Fashion is more popular in Asia and so on, more and more Fashion Brand have launched new products to attract consumers. By doing so, some Fashion brands use social media as a platform to interact with customers because it would take lower cost than other advertises. So, if the Fashion brands focus on this platform, maybe they could save money for advertising and get more customer interactions.